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Estée Lauder Rolls Out BCA Campaign

Partnership with Philips and much more.

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By: TOM BRANNA

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The Estée Lauder Companies’ Breast Cancer Awareness (BCA) Campaign is launching an ambitious global outreach campaign for October’s Breast Cancer Awareness Month. This year’s 2011 BCA Campaign initiatives support its Campaign’s concept “Together. Connect. Communicate. Conquer. For A Future Free Of Breast Cancer,” a compelling call-to-action that emphasizes the power of millions joining together, with one voice, to communicate the life-saving message about the importance of breast health and earl...

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